IN-STORE | OVERHEAD GRAPHICS
IN-STORE | WINDOW CLING
IN-STORE | POSTER
IN-STORE | GIFT TAG
AD | GOLF MAGAZINE
Give Dad His Day
Father's Day is a huge holiday for a golf superstore. I was the lead art director on this high profile campaign for Golfsmith. I worked with a team of other art directors, designers and copywriters to conceptualize and execute this work, which can be seen in all the Golfsmith locations, as well as in Golf Town (Canada only). The campaign was also used in outdoor and direct mail advertising. Creative Director: Bob Hermanson Art Director: Trish Olives Designers: Claire Linden, Avi Schaeffer, Lani Stites, Kristen King, Brandon Bernard Copywriter: Alex Kroviak