Father's Day is a huge holiday for a golf superstore. I was the lead art director on this high profile campaign for Golfsmith. I worked with a team of other art directors, designers and copywriters to conceptualize and execute this work, which can be seen in all the Golfsmith locations, as well as in Golf Town (Canada only). The campaign was also used in outdoor and direct mail advertising.
Creative Director: Bob Hermanson
Art Director: Trish Olives
Designers: Claire Linden, Avi Schaeffer, Lani Stites, Kristen King, Brandon Bernard
Copywriter: Alex Kroviak